This Holiday Season, a Nonprofit Organization Demands that Major Retailers Stop Selling Dangerous Baby Mattresses

Keeping Babies Safe Wants Four Major U.S. Retailers to Stop Selling Supplemental Mattresses
Before Another Infant is Lost

WARREN, NJ – November 24, 2015 –With the holiday season in full swing, Keeping Babies Safe (KBS), a New Jersey-based nonprofit advocacy organization, is warning consumers of the dangers of purchasing supplemental play yard mattresses that four major retailers are blindly selling.

KBS has continually reached out to Amazon, Walmart, Target and Kohl’s to voluntarily ban the sale of the dangerous baby product. Even though the U.S. Consumer Products Safety Commission (CPSC) is considering a universal ban, these retailers continue to profit off the sale of these items.

There is no question that supplemental mattresses can prove fatal to babies. Mandatory hazard labels are properly printed on all play yards, in accordance with CPSC rules, disclosing the risks of using supplemental mattresses and instructing parents to only use the original mattress pad contained in the play yard package.

KBS has been aggressively working for years to ban the sale of supplemental mattresses in the United States, meeting with government representatives, lawmakers, safety experts and retailers. KBS founder Joyce Davis lost her son to such a product when he suffocated in 2000.

Through the efforts of KBS, as well as allies across the nation, responsible retailers such as Toys ‘R Us, buy buy BABY, Wayfair, Kmart and Sears have voluntarily banned the sale of supplemental mattresses.

As part of its nationwide advocacy campaign, KBS has sent certified letters to executives at Amazon, Walmart, Target and Kohl’s requesting a voluntary ban. Only Walmart has responded to KBS, saying the company is waiting for the CPSC ruling and will continue to sell the product in the interim.

“The holiday season is a time when many families travel and are looking for ways to ensure their babies are comfortable in new surroundings,” Davis said. “People will be using supplemental mattresses for their babies in hotels or when staying with friends or relatives. They need to know how dangerous this product is, and how it continually leads to tragedy.”

KBS said major retailers who will be selling these products to holiday travelers have an obligation to their customers, who assume the supplemental mattresses have been fully tested and deemed safe.

“These retailers continue to profit from families who trust their brands. It has to stop,” Davis said. “Consumers aren’t reading this warning label because companies are marketing a purported comfortable mattress right next to play yards. We don’t need more written warnings. Consumers need a total ban on supplemental mattresses.”

KBS is eagerly looking forward to the decision of the CPSC, now deliberating a universal ban of supplemental mattresses, following public comments that overwhelmingly called for mattresses to be removed from the market. It is expected that the CPSC will make its ruling in late 2016.

For more information, please contact Jonathan Jaffe at 973.315.0300 or jonathan@jaffecom.com.